Amazon founder Jeff Bezos unveiled plans on Tuesday to build a rocket manufacturing plant and launch site in Florida to better compete with fellow billionaires using their fortunes and tech prowess to open a new frontier in human space travel and exploration.

Bezos’ space startup, Blue Origin, intends to invest more than $200 million to build the rocket-making facility adjacent to NASA’s Kennedy Space Center.

The vehicles will blast off from a refurbished launch pad at Cape Canaveral Air Force Station, located just south of NASA’s seaside spaceport.

“As a kid, I was inspired by the giant Saturn 5 (Apollo moon) missions that roared to life from these shores. Today, we’re thrilled to be coming to the Sunshine State for a new era of exploration,” Bezos told an invitation-only crowd gathered at the company’s launch site.