Jessica Alba’s Honest company ‘deceptive’

Jessica Alba’s Honest company is sued by a consumer who is not satisfied with its products.

According to legal documents, consumer Jonathan D Rubin claims the company “deceptively and misleadingly” labels its products as being “natural” while they contain some “unnatural” and “synthetic” ingredients.

The consumer mentions that Honest Hand Soap, Honest Diapers and Honest Multi-Surface Cleaner contain “synthetic” ingredients which, according to studies from an environmental group, are considered to be potentially hazardous.

He also says that the Honest Sunscreen product is “ineffective”.

“Honest isn’t,” read the first two words of Rubin’s complaints.

Rubin says that he made the complaint not only on behalf of himself but also other consumers.

“Plaintiff Jonathan D Rubin brings this lawsuit against Honest individually and on behalf of a nationwide class including all other similarly situated purchasers of the Products,” read the lawsuit.